About woody shoes
Our eventful history
woody - a passionate family business
We say thank you!
We have been able to pursue our passion for over 100 years and we owe this to our customers. Your loyalty and trust in our products have brought us to where we are today and we are proud of that.
A special thank you goes to our exceptionally committed and reliable employees, who make a valuable contribution to the success of our company and our innovative ideas every day. You are our most important resource. We are very grateful to each and every one of us for this tireless service in our company. Sustainability has played an important role for us right from the start and will remain a matter close to our hearts in the future.
Look forward to many new ones,
exciting projects!
From simple work shoes for agriculture...
...a comfortable fashion statement for every day!
Over 100 years of quality and craftsmanship
founding
1922
Michael Piroutz founded the company
In the 1920s, Michael Piroutz began producing wooden rakes, pitchforks, scythe handles and wooden racks here in Müllnern.
1. Generational change
1954
Johann Piroutz takes over the business
Johann Piroutz ran the business together with his wife from 1954 to 1981. Wooden rakes and wooden racks were produced alternately.
Reorientation
1970
Switching to wooden shoe production
In the 1970s, Johann Piroutz stopped producing rakes because the demand for wooden clogs was increasing.
2. Generation change
1981
Gerhard Piroutz becomes Managing Director
The company is being repositioned. The focus is on the production of professional shoes.
Sole with bending zones
1995
Introducing the flexible wooden sole
Since 1996, flexible wooden footbed soles have been produced and further developed for customers from Europe.
Fashion shoes
1998
woody begins producing fashion shoes made of wood
The models are now sold in the in-house manufacturing outlet as well as by numerous sales partners in Germany, Switzerland and Austria.
Awarded by the country
2012
Awarded with the Carinthian state coat of arms
The models are now sold in the in-house manufacturing outlet as well as by numerous sales partners in Germany, Switzerland and Austria.
New manufactory shop
2015
New opening of the Müllnern factory outlet
The expansion of the new sales and office space will begin in 2014. Opening in May 2015.
Shop goes online
2016
woody online shop goes online
We are starting our online shop and are now giving an international audience access to our handmade wooden shoes.
3. Generational change
2021
Over four generations
Junior boss Sandro Piroutz joins the family business and takes over production management.
A century
2022
woody is 100 years old
We are celebrating our 100th company anniversary with you.
From tools to catwalks
Surrounded by mountains, forests and green fields, the success story of the woody shoe manufacturer in Müllnern/Sittersdorf began in the 1920s. In the beginning, wooden rakes, pitchforks, scythe handles and wooden racks with a rigid sole were made for farm use. Over the years and thanks to the visionary drive of several generations, we at woody have increasingly focused on the production of the multi-flexible wooden sole.
Demand increased steadily from year to year, which is why we expanded our shop in Müllnern/Sittersdorf and opened it in new splendor in 2015. In the same year, a collaboration with the fashion designer Vivienne Westwood emerged, resulting in a unique pair of shoes that conquered the catwalks in London, Paris and Milan and is still available in our factory outlets to this day.
Collaboration with designer Vivienne Westwood
2015 became a highlight with a call from Vivienne Westwood . The fashion icon includes woody shoes specially designed for her in her collection and presents them on catwalks around the world .
Pope Francis owns woodys
In 2018, Carinthian motorcyclists were able to present Pope Francis with a pair of woody wooden shoes as a gift from the community of Sittersdorf as part of a biker pilgrimage. A gift that the Pope was truly happy about.
Collaboration with designer Paria Farzaneh
In 2020, Paria Farzaneh approached woody. The English designer with Iranian roots included woodys in her collection with her own design .
Benefit from the
force of nature
Draw energy from our natural willow wood and treat your feet to the treat they deserve every day. Innovative, comfortable and sustainable!
Since the satisfaction of our customers is our priority, we continually collect feedback from consumers. A customer survey was also launched in 2021 and the results speak for themselves. Here are some results of this survey:
96 out of 100 customers would recommend woody® to their friends!
The three most common answers to the question “Describe woody® in one word” were:
① Convenience
② The flexible wooden sole
③ Natural materials
Our environment is important to us
① Electricity through photovoltaics
② Heating with production waste
③ Own groundwater
④ Active reforestation
⑤ Sustainable production & long-lasting products
“Protecting the natural foundations of life is one of the most important tasks of our time. At woody, we are committed to environmentally friendly actions and careful use of our resources. Sustainability is our top priority and for us it is not a marketing-driven phenomenon, but has been firmly anchored in our corporate philosophy for decades,” says junior boss Sandro Piroutz.
Raising awareness of sustainability
There is a lot more to sustainability than you might expect. This is reflected in everything from the material to the production and appreciation of the employees. Willow wood from sustainable forestry combined with leather are the main components of the flexible wooden shoes made in Carinthia. Sustainability is not only an important topic for us, which is reflected in the product range, it is also firmly anchored in the entire corporate philosophy.
We therefore use the leftovers and waste from wood production to heat the company building, where over 40 employees are currently employed. We have also taken another step towards renewable energy in the form of a 105kW photovoltaic system. The company avoids plastic and unnecessary packaging waste. People with a sustainable lifestyle will definitely find what they are looking for at woody®.
Wood from sustainable forestry
Willow wood has been a welcome companion in medicine for thousands of years. The stimulation of blood circulation and foot reflex zones, the cooling effect, the natural insulation, the low weight and the properties for processing in the woody® factory make it an important part of the woody walkonomic® concept.